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Can the ALS Association Trademark the Ice Bucket Challenge?

by Leslie Marenco | Sep 6, 2014 | Articles, Business/ Corporate Law, Intellectual Property

Unless you’ve been hiding under a bucket this summer, it’s likely you’ve heard about the ALS Ice Bucket Challenge. If you haven’t yet been called on to donate or douse yourself with a bucket of icy water, you’ve certainly seen the thousands of videos of people far and...

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